Kakadu plum
It is often marketed at ‘up to 7,000 mg of vitamin C per 100 g’. Independent analysis supports 2,300 to 3,150 mg. That is still the highest of any fruit, and it does not need the inflated number.
FREE GUIDE 25 INGREDIENTS TO WATCH IN 2027
Most ingredient lists tell you what’s trending. This one tells you what’s changing.
A free 15-page guide to the botanical ingredients where something is changing: a deadline, a new study, a supply shift, or a gap between awareness and specification.
Built from 113 ingredient reports
Unverified claims are labelled as such
Two EU dates to plan around: 30 December 2026 and 1 May 2027
Dated 2 October 2026
Two claims we checked
Astaxanthin
It is sometimes described as ‘6,000 times stronger than vitamin C’. The verified figure is 65 times.
Regulatory points are plain-English summaries as at 2 October 2026 and are not legal advice.
THE GUIDE
What is inside
- 25 ingredients, chosen because something is changing in 2027
- For each: what it is, why it is attracting attention, key product applications and producing regions
- A one-line commercial opportunity for every ingredient
- One sourcing or compliance point to check first, for every ingredient
- An Origin Opportunity Signal for every ingredient: Strong, Building or Emerging
- Eight ingredients flagged “watch closely”
- A checklist: ten questions to ask before you build a product around any ingredient
25
ingredients assessed
8
flagged “watch closely”
3
Opportunity Signal levels
15
pages, free
THE 25
Every ingredient, one grid
No. 1 · Rules, claims & deadlines
Bakuchiol
85Strong signal
Flagged watch closely
The claim is now crowded. The open ground is AM positioning, since bakuchiol carries no photosensitivity warning, and transparent sourcing.
PREVIEW
A look inside
Click any page to view it enlarged.
THE LANDSCAPE
Four themes
Made for the people who decide what goes into a product
Formulators
Which compound, form and evidence to specify
Founders & brand builders
Claims and stories that hold up under scrutiny
Sourcing & procurement
Who supplies it, with what proof, under which rules
Incubators & accelerators
Which ingredient claims are crowded and which ground is still open
Agencies & regulatory advisers
Which claims and rules to check, and where
Investors & advisers
Where the evidence, the supply and the demand line up, with a signal for each ingredient
Sound like you?
Who is behind Origin Intelligence
Ingredient stories travel faster than the evidence behind them. We think the people who work with nature’s ingredients deserve better.
Origin Intelligence began with a love of natural ingredients, and a curiosity about how people turn plants into the products of their dreams. Today we publish research on botanical ingredients for cosmetics: what each one is, where it comes from, who supplies it, what the rules say and where the opportunity lies.
Every claim is traced to its source. Anything we cannot verify, we label. When you build with care, you deserve research you can trust, and the confidence to act on it.
Carlton Osu McCleary
Founder, Origin Intelligence
Questions
Is it really free?
Yes. Enter your email and download the PDF straight away.
What format is it?
A 15-page A4 PDF, designed to be read on a phone or a laptop.
Who is it from?
Origin Intelligence, a botanical ingredient intelligence publisher serving the cosmetics industry.
Will you email me again?
We’ll email you the guide. We’ll only send further updates if you tick the optional box, and every email has an unsubscribe link.
Is this legal advice?
No. The rules in the guide are summaries as at 2 October 2026. Check the current position before you rely on them.
Why is the guide dated?
Some rules are still moving. The date tells you when we last checked.
FREE GUIDE
See what is changing in 2027
Dated rules, checked numbers and sourcing questions for 25 botanical ingredients. Free, 15 pages.
Some rules are still moving. This edition is dated 2 October 2026.